Beyond Survival: What Happens to Strategy in a Crisis?

Uri Baruchin
Speaker Uri Baruchin Brand Consultant, UBCS Ltd.

From the early days of the Tel Aviv Internet scene to an international strategy career based in London.
Uri can't stop thinking.

Previously led teams with Siegel & Gale, Brandinstinct, Landor and The Partners, where he was Head of Strategy in the years leading up to the Superunion merger. Worked with blue-chip clients such as Nestle, Sony and MINI as well as boutique brands and start-ups. Often, "a strategist to the strategists", working with clients such as Deloitte, Kantar, and Bain & Company, and shaping the positioning and methodology of creative agencies.

For the past two years, he runs a boutique agency working on strategic programmes and campaigns across B2C and B2B clients and collaborating with selected agencies - from household brand names to cybersecurity and a new VC fund.

A keen writer and speaker on strategy, Uri recently developed the D&AD's new strategy masterclass. He's also strategy mentor at the School of Communication Arts.

Donate today to help someone struggling in isolation.

Your support will make a real difference. Even a fiver can save someone’s life.