Fragility and Resilience

O Captain. My Captain. ❤️

Murray Calder
Speaker Murray Calder CSO, MediaCom

Murray spent the first half of his career learning how to manage internationally famous Scotch Whisky brands with Macallan Glenlivet, Highland Distillers and The Edrington Group. He helped launch The Macallan in Asia, was at the helm as Highland Park set course to become the Best Whisky in the World and helped steer The Famous Grouse through a global relaunch to its berth at No.1 in the UK.

He joined MediaCom Edinburgh 14 years ago to establish and lead the strategy function. He’s helped improve the marketing effectiveness of Public and Private sector clients in Scotland, across the UK and globally while, as part of the leadership team, helping to triple the size of the agency. He’s also been honoured to receive fellowships from The Marketing Society and the IPA and to Chair the IPA in Scotland.

In real life, he’s married to his very talented graphic designer wife, Emma and together they run The Makery in Dunbar. They have a 9-year-old daughter, Sorcha, who represents the best work they’ve done to date. When he’s not wanging on about marketing, Murray mostly plays records.

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