Brand Growth, Creative Work & Chocolate Fireguards

Darren Coleman
Speaker Darren Coleman Consultant, Wavelength Mktg.

20+ years' global brand strategy experience spanning telecoms, technology, financial services, education, pharmaceuticals and more.

Author of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page. Global distribution. Published in Korean (March 2020) and due in Mandarin (August 2020) ➩

My story? The earlier part of my career entailed working at big brands on big projects with big brand agencies. At the end of one meeting the agency we worked with asked: "Do you have any questions?" (about my own strategy!). Intrigued, I politely asked all eight of the agency employees "Can you outline how you've contributed to our meeting, please?" Silence. From that time I knew I had to start my own brand agency. Wavelength was born ➩

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