Brand Growth, Creative Work & Chocolate Fireguards

Darren Coleman
Speaker Darren Coleman Consultant, Wavelength Mktg.
UK

20+ years' global brand strategy experience spanning telecoms, technology, financial services, education, pharmaceuticals and more.

Author of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page. Global distribution. Published in Korean (March 2020) and due in Mandarin (August 2020) ➩ http://bit.ly/BBX-book

My story? The earlier part of my career entailed working at big brands on big projects with big brand agencies. At the end of one meeting the agency we worked with asked: "Do you have any questions?" (about my own strategy!). Intrigued, I politely asked all eight of the agency employees "Can you outline how you've contributed to our meeting, please?" Silence. From that time I knew I had to start my own brand agency. Wavelength was born ➩ wavelengthmarketing.com.

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