How to Switch on When Your Mind Cannot Switch Off

Rachel Mercer
Speaker Rachel Mercer VP Head of Strategy, R/GA
USA

Rachel Mercer is an award winning full-stack strategist and leader whose work is dedicated to guiding clients towards stability in a constantly shifting marketplace.

With a foundation in creative technology and design, Rachel has over a decade of experience both working in and leading multidisciplinary teams to create groundbreaking new products and communications in a client-service environment. Over her career, she's worked with complex organizations large and small to help them design products, campaigns, and experiences which transform their customer relationships.

TEACHING & MENTORSHIP:
Rachel occasionally lectures or produces supplemental curriculum for institutions like Miami Ad School, Hyper Island, VCU Brandcenter, and Northeastern University on modern practices.

Rachel has a strong history of being committed to raising the profile of fellow women and minorities working in the industry; creating spaces of mutual learning and support.

Shann Biglione
Speaker Shann Biglione Head of Strategy, Zenith
USA

Marketing strategist, author and speaker. I have had the pleasure to work client and agency side, delivering creative, content, tech and media strategies for some of the world's biggest brands: Disney, GSK, P&G, LVMH, L'Oreal, BMW, Puma, Sands, among many others.

I practiced my swear words in London, Shanghai, Los Angeles, New York and Paris. Beyond my daily work, I write and speak regularly about our industry, whether in trade press or marketing publications, and was voted 40 under 40 by Campaign Asia. More recently, I've been co-hosting The Overthinkers podcast with Rachel Mercer, a weekly debate about strategy and marketing.

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