Six Literacies to save the World
Read Lazar's full article here.
Author: The Definitive Guide to Strategic Content Marketing (with Justin Kirby), Kogan Page, 2018
Trainer: PwC Academy Mini MBA Programme - Marketing in the digital age; Lecturer at Business School Lausanne - BSL
Keynote speaker: Leading Minds Worldwide
Ex-Google ZOO Head of Brand Strategy NACE: turning light into heat - Google's data into compelling brand stories. Built the 'golden standard' strategy team, including the new breed of 'creative data scientists'.
Lecturer at the Faculty of Media and Communications, Belgrade. Ex-Consultant: European Bank for Reconstruction and Development. Ex-Lecturer in Direct Marketing for UK Marketing Agencies Association.
Planning director, brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays etc. First-hand experience in leading digital transformation, digital capabilities building and digital strategic enablement for agencies and clients.
Three times Top 10 digital player on Marketing Direct's Power 100 list. Long-standing group leader for the UK DMA Awards.