The Importance of Shared Priorities
I am a Partner at Subsector. We help organisations innovate in a complex world.
I have 20 years experience leading teams in a range of disciplines including transformation, customer experience, digital, growth, experiential, advertising, content, social media and the creation and use of technology.
I have strengths in innovation, decision making, business strategy, proposition design, organisational change and business development - plus the commercial development and management of agencies.
I'm a member of the British Interactive Media Association Diversity & Inclusion Council and a member of Innovation Social.
I help organisations prioritise initiatives that will have the greatest impact on them and the people they serve. We created the N2D Method, an algorithmic decision model, to help people make rapid decisions based on these priorities.
My career started in market research. When the web was created, I migrated into the agency world where I held a variety of roles, making and marketing: Head of Digital, Head of Strategy, Head of Innovation, Planning Director and Technical Director. I eventually founded the consultancy, Subsector.
I've been lucky enough to work across a range of sectors in the last 25 years, including Government, the Arts, Alcohol, Financial Services, Third Sector, FMCG, Retail, Fashion, Telecoms, Automotive, Health & Fitness and Entertainment.
My experience with complex organisations is extensive. I helped Disney deliver their first ecommerce platform in the UK. I helped the mobile operator 3 to launch in the UK. I helped to architect and implement a future-facing ecosystem for Volkswagen UK. I held a seat on the McDonald’s UK Digital Working Group where, with the board, I worked on organisation-wide digital programmes.
More recently I've been helping global enterprises transform their organisations for the future, with emerging technologies and enlightened use of data at their heart. The focus is on improving the customer experience for the ultimate benefit of the organisation. By consulting on the interplay of customer needs, multiple touchpoints and operational issues, I help organisations to transform by innovating around their core offer.