The Big Challenge Facing the Modern Marketing Organization

Fredrik Hallberg
Speaker Fredrik Hallberg Partner, The Commercial Works
Sweden

Fredrik Hallberg is one of the most respected marketing consultants in Sweden. For more than 20 years he has, through both experience and academic research, accumulated extensive knowledge of the origins of business growth and how it is related to product innovation, consumer behaviour, market dynamics, and marketing.

He has consulted Fortune 500 companies, digital start-ups, tech giants and domestic brands. He has been teaching at Stockholm School of Economics, IHM Business School, Hyper Island, The Business School of Gothenburg, The Royal Institute of Technology Executive Education, Berghs School of Communication and Dentsu Digital Academy.

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