Data Driven Dead Ends
Wiemer Snijders frequently speaks and writes about marketing and buyer behaviour. As a partner at The Commercial Works, he works with clients in understanding and applying facts and evidence to increase the effectiveness of their marketing investments. He has worked (internationally) with a broad range of clients in automotive, financial services, foodservice, FMCG, energy, travel, retail, non-profits and e-commerce.
Wiemer is also curator and editor of the international bestseller Eat Your Greens: Fact-Based Thinking To Improve Your Brand's Health.