The Importance of Diversity and Inclusion in the Time of Corona

Jerry Daykin
Speaker Jerry Daykin EMEA Media Director, GSK
UK

Marketer who helps global brands make sense of media in a digital world. I lead GSK Consumer Healthcare’s media approach across 100+ markets in the EMEA region. I am a Fellow of the Chartered Institute of Marketing, member of the WFA Global Media Council, and published author, as well as a Director of voluntary industry groups Outvertising and the Conscious Advertising Network.

I'm a digital evangelist but also a digital realist: New technologies have radically changed how people interact and consume media and offer incredible opportunities for brands to tell their stories in new dynamic & personal ways, and at incredible scale. Being truly successful though is not just about chasing the latest innovations - brands need to make digital channels work for them as traditional media channels before them have: Delivering real scale, impact and measurable results.

Nominated for the British LGBT Awards 2020. On quiet days I report on Eurovision. #LoveWins.

Donate today to help someone struggling in isolation.

Your support will make a real difference. Even a fiver can save someone’s life.