10 Things to Change in Media

Jerry Daykin
Speaker Jerry Daykin EMEA Media Director, GSK
UK

Marketer who helps global brands make sense of media in a digital world. I lead GSK Consumer Healthcare’s media approach across 100+ markets in the EMEA region. I am a Fellow of the Chartered Institute of Marketing, member of the WFA Global Media Council, and published author, as well as a Director of voluntary industry groups Outvertising and the Conscious Advertising Network.

I'm a digital evangelist but also a digital realist: New technologies have radically changed how people interact and consume media and offer incredible opportunities for brands to tell their stories in new dynamic & personal ways, and at incredible scale. Being truly successful though is not just about chasing the latest innovations - brands need to make digital channels work for them as traditional media channels before them have: Delivering real scale, impact and measurable results.

Nominated for the British LGBT Awards 2020. On quiet days I report on Eurovision. #LoveWins.

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